Our Story
Our story
Based in London and Málaga, with 100+ employees, we support clients worldwide, including Christie's, BCA, Lloyd's of London, Hilco IPv4 Global, and Global Dairy Trade.
Founded in 2011 under the name of Perfect Channel, we helped enable Christie’s to open-up the market to a new segment of online buyers and hosting mid-value sales that would otherwise not be viable compared to its very high-end art auction sales. Since then and now, as NovaFori, we've helped organisations achieve digital success through scale across all verticals – from fine arts to automotive.
As early adopters, we have the proven expertise to help you define an actionable roadmap to unlock value for your business, starting from working together to understand use cases and opportunities that align with your business priorities using advanced trade models, all the way to agile execution.
On a mission to scale organisations
Our mission is to help businesses and organisations - regardless of their size; to unlock their full potential and feel empowered by the possibilities of their optimised marketplace.
Our values are the foundation for our philosophy and culture as a company
"Our name comes from the latin words of "nova" and "fori", which represents our commitment to developing new digital markets.’’
The NovaFori logo is a digital mountain and symbolises the expedition we undertake with our clients. In this context, we guide our clients every step of the way to reach their successes as a business. We are experts in navigating obstacles which arise and committed to making our clients' journey achievable.
Changing the way the world trades
We are a cutting-edge technology company with a decade of experience in combining product management, business analysis, marketplace design, development, and data science.
Based in London and Malaga, with 100+ employees, we support clients from all over the world, including Christie's, CarNext, Lloyd's of London, Hilco IPv4 Global, and Global Dairy Trade.
