Our Team

Experts with an excellent track record in designing, building and operating highly scalable marketplace solutions.

NovaFori is a diverse community. We've seen how this confluence of cultures creates an inspiring environment that can be felt in the innovation in our work.

Talk to our Experts

Thumbnail of NovaFori - The Power of Data Science in Marketplaces

Meet the experts behind NovaFori

At NovaFori, our team of specialists combines deep industry knowledge with cutting-edge technology to build and optimise B2B marketplace solutions. With expertise in digital transformation, trading models, and AI-driven decision-making, we help businesses unlock new efficiencies and scale their operations.

Our experts work closely with clients across industries to tailor marketplace solutions that meet their specific needs. By leveraging advanced auction models, data analytics, and seamless integrations, we provide a structured yet flexible approach to digital commerce.

Through a combination of strategic insight and technical innovation, we create marketplaces that enhance pricing strategies, streamline transactions, and improve liquidity. Whether designing auction-based trading platforms or optimising digital sales channels, our team ensures that every solution is built for long-term success.

Leadership & expertise

Our leadership team combines decades of experience in digital transformation, marketplaces, and trading models. Their guidance ensures that NovaFori continues to evolve and deliver impactful solutions for our clients.

Martin Botha

Executive Chairman

Phil Bird

Founder Director

Marketplace experts at NovaFori

At NovaFori, we don’t just build technology—we solve industry challenges by understanding the dynamics of digital marketplaces and the businesses that rely on them. Our expertise lies in bridging the gap between traditional trading models and scalable digital solutions, ensuring that clients can navigate transformation with confidence.

With industries evolving rapidly, businesses need flexible, data-driven platforms that can adapt to changing market conditions. Whether it’s refining auction strategies, enabling seamless third-party integrations, or providing insight-driven optimisation, we work alongside our clients to create solutions that make a measurable difference.

A successful digital marketplace isn’t just about features—it requires the right strategy, execution, and adaptability. Every decision, from data models to user experience, contributes to real value and measurable impact.

Alicja Kaminska, Behavioural Data Scientist at NovaFori

Ivana veljovic – Marketplace specialist, NovaFori

Turning expertise into impact

Our commitment to innovation remains unwavering as we continue to develop solutions that enhance efficiency, unlock new opportunities, and drive transformation in B2B commerce. If you’re interested in learning more about our work, take a look at some of our case studies below.