White paper
B2B Marketplace trends to watch in 2024 & beyond
Top marketplace trends & opportunities for 2024
B2B eCommerce and online sales are only set to continue to grow, as we move into 2024. By 2025, Gartner expects 80% of B2B sales interactions between suppliers and buyers to occur in digital channels. According to a report by Forrester, spending on B2B marketplace platforms is expected to grow from $1.7 trillion in 2021 exceeding $2 trillion in 2023 and $3 trillion by 2027.
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It has only been in the last few years that B2B eCommerce has really taken off. In fact, according to a report by Forrester, spending on B2B marketplace platforms is expected to grow from $1.7 trillion in 2021 to exceed $2 trillion in 2024 and $3 trillion by 2027.
Key topics covered:
- The current state of marketplaces
- Factors of growth in online sales
- 8 Trends to watch out for in 2024
- The rise of auction and trading tech in marketplaces
- Partnering with technology experts